In all honesty I've only had one....tempting...I try not to eat as much sweets as I would like...It isn't even Halloween yet! But it is his favorite candy....that's really the only time candy is "fresh"...is around Easter, Halloween and Christmas. They all make the holiday designs so you know it hasn't sat on a shelf somewhere for months on end...Lord knows the candy isn't sitting on the shelf to long in this house!!